Chicago, IL  60613

Dear Potential Partner,

My name is David Lazear.  I’m a small business entrepreneur from Chicago IL. I’ve been in business for myself for over 20 years now in a variety of businesses.  The primary business was a training and consulting business.  I was providing seminars and workshop for educators and businesses.

You notice I say WAS. . . .

In September of 2005, due to a new piece of federal education legislation, the very good income I was making from the educational arm of business all but dried up. And a few years later, due to the downturn in the economy, which we’re all still  experiencing, the business income “went south” as well.

Needless to say, this created a real financial crisis for me. I had a hefty mortgage to pay each month.  I was making payments on a car. There were the usual utility and insurance costs, which we all have. And of course I also had general living expenses - food, gas for the car, clothing, etc.

I went from having a very comfortable lifestyle to literally having to worry about every dime I spent. I had to play a “juggling game” with my bills each month, deciding which ones I could pay and which could be postponed till next month.

In a nutshell, I had no “Plan B”.  How about you?  What would happen if you got laid off from your job?  What would happen if you faced a serious illness?  What would happen if your car broke down and you needed major repairs?  What if your benefits got cut or disappeared?  When it’s time for you to retire, will you be able to?

Today I work from the comfort of my home and am rebuilding my previous income, which grows every month.  And the best part is, I now have a residual income which will pay me for the rest of my life, whether I work or not.

I use the internet and direct mail to run my business. It took 5 years, working part-time, to begin to regain my financial security.  While I’m not where I plan to be (yet!), I’m well on the way to complete financial independence.

Please understand, it is not my goal to impress you but to impress upon you I'm not some johnny-come-lately with a pipe dream. I've paid my dues and learned a few lessons along the way.

Like you, I have an entrepreneurial spirit so I love to check out proven business opportunities and rub elbows with successful people.

When my income collapsed I tried a variety of other ways to generate income. I’ve been part of several different network marketing companies. I’ve done options trading on the stock market.  I’ve tried my hand at real estate investing. I’ve been part of a number of affiliate programs trying to sell products via Internet marketing. I worked in the cash flow industry for a period of time buying and selling mortgage notes.

The reason none of these businesses worked for me is I didn't work any of them consistently. I treated them more like a hobby than a real business. I dabbled. I got organized. I got ready to be ready so when I finally got ready I would be ready!

I was comfortable with the IDEA of success, and the IDEA of gaining time and financial freedom, but I was uncomfortable taking the consistent actions necessary to make things happen. After all, if I really tried. . .if I really got serious. . .I might fail. Again!

And failing is painful. Failing is embarrassing. Failing sucks. Lesson learned. I felt it was better to be safe (doing nothing) than sorry (trying and failing).

If you make $40 per hour, and work 40 hours per week, the most you can make is a little more than $80k per year. Factor in taxes, the cost of living, holidays, fun, and inflation and there isn't much left to SAVE or INVEST.

You can also be limited by your ability to work. A severe illness or injury can spell disaster. Or you may simply get laid off.

In his second book, Robert Kiyosaki (author of Rich Dad - Poor Dad) outlines three distinct types of income:

The worst kind of income is earned income because it is highly taxed and it requires your personal involvement. There is very little, if any, residual value for your work.

You work. . .you get paid. . .and you start over. From zero.  If you stop working or decide to work fewer hours, your income stops or goes down as well.

Passive residual income and portfolio income is good income because it is created independent of your time and effort. This income is NOT limited by how many hours in a day you can work. . .or even if you are able to work.

THE SECRET to financial success is to create a system where you put in some initial effort and get paid for that effort again and again and again.

Trading time for dollars is a poor plan!

And the sooner you get started creating passive residual income, the sooner you will escape the rat race and begin living the life you and your family deserve.

In other words, they are always working on building multiple streams of highly leveraged PASSIVE RESIDUAL income - i.e. income that continues to flow once a given business system is put into place.

Conventional businesses all tend to be high-cost and high-risk. 70% fail in the first five years and most are likely to double or even triple the time you spend working, which of course is time away from your family.

Franchises are also extremely expensive to get started and to maintain over the years.  They are also guaranteed to dramatically increase your work time and thus your time away from home.

In fact, most "conventional" businesses and franchises do not even meet Robert Kiyosaki’s definition of a real business, which I mentioned earlier; namely, a business is a system that creates income without the owner having to spend his or her time working in the system.

Here’s a short video entitled “Economic Power”. It explains the Network Marketing business model and the very important concept of leverage:

Network marketing is perhaps THE most powerful business model that exists today.  Start up costs are generally under $500.  You work at home on your own time schedule.  You are your own boss.  AND, most important, it provides you the opportunity to work once and get paid over and over again, with little, if any, downside risk. In other words, it provides awesome leverage.

So, What’s Your Plan?  Do You Have A “Plan B”?

The biggest challenge we all face is our own self-doubt and our tendency to preserve and protect what we already have – the staus quo – versus creating something new.

It's easy to stay the same; it's not so easy to change.

Nevertheless, let me meddle a bit and ask you if it isn’t time to move on – dump the excuses, make a decision, and take action towards securing the future you and your family deserve? If your answer is “Yes, it’s time!” I’d like to propose to you that we do it together. You and me. As partners.

As they say “. . .two heads are better than one”. There’s great power a team effort. So let's work together and build an incredibly profitable business. . .a system that creates income without us having to spend our time working the system.

Here's a Twist AND a Challenge. . .

I am not going to tell you what this business is all about because it does not matter; if you are ready. . .ANY business will work for you. But if you are not ready, even the best business in the world won't work for you.

What does matter is whether or not you are ready to accept the challenge and take responsibility for your life and finances once and for all.

If you’re ready, we may be able to work together. If not, I'm afraid not.

But I will tell you this. . .

I'm looking for FIVE leaders with a dream.

Are you ready to start making incredible things happen? To stretch just the tiniest bit beyond your comfort zone to create an income and lifestyle that most people only dream about?

I believe you are or you wouldn't still be reading this letter.

I also realize you might have a few reservations, lots of questions, and some major conflicts going on inside you right now, and that's OK.

But understand. . .this discomfort is a clue something big is happening and it's time to choose.

Settle for what you have right now, or claim the lifestyle you desire and deserve?

Most people choose the staus quo. What about you?

I'm excited about the possibility of working together so if you KNOW, deep down, your time has come to really make things happen. . .

Let’s make it happen!